NIKE

Challenge
Nike challenged us to launch the Nike x NYC Parks & Rec collection by empowering New Yorkers to join forces through the power of sport and show the impact of their parks.

Approach
From hoops and handball to skating and chess, there are endless tales of Legendary athletes who’ve dominated NYC Parks. Less heralded, however, are the Parks & Rec staff members that maintain these playgrounds on a daiy basis.
In parks across the city, we celebrated both the heroes on the field and staff members that make it possible. They work so we can play.

Execution
We partnered with 5 different New York filmmakers to create 5 different films that tell the real stories of staff members and playground heroes through the parks and communities they call home.

Creative + Content Strategy