https://chelseatadros.com portfolio Tue, 31 Jan 2023 00:39:18 +0000 https://chelseatadros.com en https://chelseatadros.com/Desktop Fri, 27 Jan 2023 23:12:32 +0000 portfolio https://chelseatadros.com/Desktop <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/5977cfeb322a47cb3f6167accb46f7d91624cb41258e4802b8706520c30d3bae/mac.png" data-mid="166393217" border="0" alt="Info" data-caption="Info" src="https://freight.cargo.site/w/800/i/5977cfeb322a47cb3f6167accb46f7d91624cb41258e4802b8706520c30d3bae/mac.png" /> <img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/86b7ee949cfcbb8b5ccc31babbbd49a9b26ec9b73b9f74c957da80aa582ddc9e/mail.png" data-mid="166393227" border="0" src="https://freight.cargo.site/w/1000/i/86b7ee949cfcbb8b5ccc31babbbd49a9b26ec9b73b9f74c957da80aa582ddc9e/mail.png" /> <img width="325" height="534" width_o="325" height_o="534" data-src="https://freight.cargo.site/t/original/i/cf80e8a9dbad45b8e35820d65fe5a7ee9b2db0362dbc53856848188562766b44/IMG_2051.png" data-mid="169103940" border="0" alt="My_Cat_Merlin.jpg" data-caption="My_Cat_Merlin.jpg" src="https://freight.cargo.site/w/325/i/cf80e8a9dbad45b8e35820d65fe5a7ee9b2db0362dbc53856848188562766b44/IMG_2051.png" /> <img width="800" height="648" width_o="800" height_o="648" data-src="https://freight.cargo.site/t/original/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" data-mid="166393220" border="0" alt="Project 1 (Nike)" data-caption="Project 1 (Nike)" src="https://freight.cargo.site/w/800/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" /> <img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/3699d2b7284bb007d2ab15541ab20668a07fc39482db403c5942d6c8b7e6d7c2/pdf.png" data-mid="166393230" border="0" alt="Resume_2023" data-caption="Resume_2023" src="https://freight.cargo.site/w/1000/i/3699d2b7284bb007d2ab15541ab20668a07fc39482db403c5942d6c8b7e6d7c2/pdf.png" /> <img width="800" height="648" width_o="800" height_o="648" data-src="https://freight.cargo.site/t/original/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" data-mid="166393220" border="0" alt="Project 3 (Diplo)" data-caption="Project 3 (Diplo)" src="https://freight.cargo.site/w/800/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" /> <img width="1154" height="632" width_o="1154" height_o="632" data-src="https://freight.cargo.site/t/original/i/3ed57709eb1f2e86e8537f387d3c5dbdf545ebe3661d7dfbc2408f6d471b6476/Screenshot-2023-02-20-at-3.06.25-PM.png" data-mid="169104621" border="0" alt="TBWA_Backslash.txt" data-caption="TBWA_Backslash.txt" src="https://freight.cargo.site/w/1000/i/3ed57709eb1f2e86e8537f387d3c5dbdf545ebe3661d7dfbc2408f6d471b6476/Screenshot-2023-02-20-at-3.06.25-PM.png" /> <img width="200" height="200" width_o="200" height_o="200" data-src="https://freight.cargo.site/t/original/i/8bd7af52eb27ce703ee3dda738c2d05e140f14b11886dfecd989c7ce130221da/200w.gif" data-mid="167200927" border="0" src="https://freight.cargo.site/w/200/i/8bd7af52eb27ce703ee3dda738c2d05e140f14b11886dfecd989c7ce130221da/200w.gif" /> <img width="1196" height="792" width_o="1196" height_o="792" data-src="https://freight.cargo.site/t/original/i/a218b354edf9d82ee10f89c2510d64cc9d5fa3013a13c202f749b4eecefdd756/Screen-Shot-2021-11-17-at-9.05.03-AM.png" data-mid="167178136" border="0" alt="Clickbait_Substack_01.jpg" data-caption="Clickbait_Substack_01.jpg" src="https://freight.cargo.site/w/1000/i/a218b354edf9d82ee10f89c2510d64cc9d5fa3013a13c202f749b4eecefdd756/Screen-Shot-2021-11-17-at-9.05.03-AM.png" /> <img width="1578" height="2110" width_o="1578" height_o="2110" data-src="https://freight.cargo.site/t/original/i/0f17767a50b6070251f5fed693b07f46de99358010266b89a12cbe0d37de4014/Screen-Shot-2023-02-03-at-10.30.16-AM.png" data-mid="167178714" border="0" alt="Growing_Corn.jpg" data-caption="Growing_Corn.jpg" src="https://freight.cargo.site/w/1000/i/0f17767a50b6070251f5fed693b07f46de99358010266b89a12cbe0d37de4014/Screen-Shot-2023-02-03-at-10.30.16-AM.png" /> <img width="800" height="648" width_o="800" height_o="648" data-src="https://freight.cargo.site/t/original/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" data-mid="166393220" border="0" alt="Project 6 (Facebook)" data-caption="Project 6 (Facebook)" src="https://freight.cargo.site/w/800/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" /> <img width="800" height="648" width_o="800" height_o="648" data-src="https://freight.cargo.site/t/original/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" data-mid="166393220" border="0" alt="Project 4 (Nike)" data-caption="Project 4 (Nike)" src="https://freight.cargo.site/w/800/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" /> <img width="800" height="648" width_o="800" height_o="648" data-src="https://freight.cargo.site/t/original/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" data-mid="166393220" border="0" alt="Project 2 (Spotify)" data-caption="Project 2 (Spotify)" src="https://freight.cargo.site/w/800/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" /> <img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/9f1d4e2f7ab29647f9ed02e4ba06b6333065a6ed4f6da7680a48e32200fdf7ff/tools.png" data-mid="166393226" border="0" src="https://freight.cargo.site/w/1000/i/9f1d4e2f7ab29647f9ed02e4ba06b6333065a6ed4f6da7680a48e32200fdf7ff/tools.png" /> <img width="1200" height="1250" width_o="1200" height_o="1250" data-src="https://freight.cargo.site/t/original/i/03d0b97cf1067150c96e37c59e0d4385ae8caeaa12e88547dde701bccd545afa/1200px-California_2.svg.png" data-mid="169103655" border="0" src="https://freight.cargo.site/w/1000/i/03d0b97cf1067150c96e37c59e0d4385ae8caeaa12e88547dde701bccd545afa/1200px-California_2.svg.png" /> <img width="800" height="648" width_o="800" height_o="648" data-src="https://freight.cargo.site/t/original/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" data-mid="166393220" border="0" alt="Project 5 (Spotify)" data-caption="Project 5 (Spotify)" src="https://freight.cargo.site/w/800/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" /> https://chelseatadros.com/Info Fri, 27 Jan 2023 23:12:33 +0000 portfolio https://chelseatadros.com/Info &nbsp; &nbsp;I’m a Creative Strategist based in Los Angeles. <img width="1548" height="854" width_o="1548" height_o="854" data-src="https://freight.cargo.site/t/original/i/b210e8ebfc484c9735944564b210601345ea8e9e9cda2a15cd15924075c87da3/Screenshot-2023-02-20-at-3.41.09-PM.png" data-mid="169106539" border="0" data-scale="47" src="https://freight.cargo.site/w/1000/i/b210e8ebfc484c9735944564b210601345ea8e9e9cda2a15cd15924075c87da3/Screenshot-2023-02-20-at-3.41.09-PM.png" />&nbsp; https://chelseatadros.com/SPOTIFY Fri, 27 Jan 2023 23:12:33 +0000 portfolio https://chelseatadros.com/SPOTIFY SPOTIFY SPOTIFY&nbsp; &nbsp;—&nbsp; &nbsp;LIL NAS XHOW DO WE OWN THE MOMENT AROUND LIL NAS X’S DEBUT ALBUM, MONTERO? <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/9b52b8b1a3bf41e47a330f1d6f1fc2a0bd99886bca5d02c77e5c809509ef2740/ezgif-5-7b5480f8bf.gif" data-mid="169591658" border="0" src="https://freight.cargo.site/w/600/i/9b52b8b1a3bf41e47a330f1d6f1fc2a0bd99886bca5d02c77e5c809509ef2740/ezgif-5-7b5480f8bf.gif" /> Challenge Spotify had the opportunity to do something special to celebrate Lil Nas X’s highly anticipated debut album, Montero. To own the moment, we were challenged to create personalized content tailored to both him and his audience.Approach Not only is it his debut album, Montero also marks the rebirth of Lil Nas X and the beginning of a new era in his career. With Lil Nas X ready to reach new heights, he undoubtedly has a lot of “firsts” on the horizon. What if Spotify could be a part of Lil Nas’ personal growth and capture him experiencing a series of activities for the first time?Execution Lil Nas X painted his album cover, sang in German, ate a rattlesnake hot dog (tried to, at least), and more.Creative + Content Strategy <img width="1018" height="1022" width_o="1018" height_o="1022" data-src="https://freight.cargo.site/t/original/i/af0dac91ccb88289419930acba8141496790b77879a3a52f9e465bb10f786222/Screen-Shot-2023-01-27-at-3.49.46-PM.png" data-mid="166395427" border="0" src="https://freight.cargo.site/w/1000/i/af0dac91ccb88289419930acba8141496790b77879a3a52f9e465bb10f786222/Screen-Shot-2023-01-27-at-3.49.46-PM.png" /> <img width="1020" height="1020" width_o="1020" height_o="1020" data-src="https://freight.cargo.site/t/original/i/a0dcc2245b0cb737912fd0e7c9e99578a641a104a3e86e6e4941427a3850bfc4/Screen-Shot-2023-01-27-at-3.49.59-PM.png" data-mid="166395428" border="0" src="https://freight.cargo.site/w/1000/i/a0dcc2245b0cb737912fd0e7c9e99578a641a104a3e86e6e4941427a3850bfc4/Screen-Shot-2023-01-27-at-3.49.59-PM.png" /> <img width="1020" height="1022" width_o="1020" height_o="1022" data-src="https://freight.cargo.site/t/original/i/860f771903d9dffc2b4bbd6c09c62da7013fcea902ccc44a347b684ebe917829/Screen-Shot-2023-01-27-at-3.50.11-PM.png" data-mid="166395429" border="0" src="https://freight.cargo.site/w/1000/i/860f771903d9dffc2b4bbd6c09c62da7013fcea902ccc44a347b684ebe917829/Screen-Shot-2023-01-27-at-3.50.11-PM.png" /> <img width="1018" height="1020" width_o="1018" height_o="1020" data-src="https://freight.cargo.site/t/original/i/ce15bcfab7175ca267234790b9ee30fbf016901107b1fa8ff4c7d70638728119/Screen-Shot-2023-01-27-at-3.50.24-PM.png" data-mid="166395430" border="0" src="https://freight.cargo.site/w/1000/i/ce15bcfab7175ca267234790b9ee30fbf016901107b1fa8ff4c7d70638728119/Screen-Shot-2023-01-27-at-3.50.24-PM.png" /> https://chelseatadros.com/FACEBOOK Tue, 31 Jan 2023 00:39:18 +0000 portfolio https://chelseatadros.com/FACEBOOK FACEBOOK FACEBOOK&nbsp; &nbsp;—&nbsp; &nbsp;ASIAN PACIFIC HERITAGE MONTH&nbsp;HOW DO WE GET THE API COMMUNITY TO PROUDLY CELEBRATE THEIR HERITAGE ON FACEBOOK? <img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/e9316c2d7cdc9204acd6c6e6eacbd1f28cbb7231ca3c0bcfeab4c9c867593388/Facebook_SeeUsHearUs_Cover.gif" data-mid="166703082" border="0" src="https://freight.cargo.site/w/739/i/e9316c2d7cdc9204acd6c6e6eacbd1f28cbb7231ca3c0bcfeab4c9c867593388/Facebook_SeeUsHearUs_Cover.gif" /> Challenge&nbsp;Asian Pacific Heritage Month was an opprotunity for Facebook to shine a light on how the Asian and Pacific Islander communities come together through their shared interests in order to support and inspire one another. What content can we make during APAHM to put a spotlight on the API community and empower them to do more together?Approach We wanted to break the model minority myth sometimes applied to the API community, so our team created a campaign called “See Us, Hear Us” that breaks stereotypes, amplifies stories and inspires action through highlighting the API Facebook Groups such as Subtle Asian Traits, and Asians NOW. Execution For the anthem video, we partnered with writer and activist, Sherry Cola, to pen an original poem for the film showing the breadth of culture within the API community.Content Strategy <img width="948" height="1184" width_o="948" height_o="1184" data-src="https://freight.cargo.site/t/original/i/20e67bd38e611bbf57d77c535c77fa4b1fc492270abfdc2dc86bab91e4d177cb/Screen-Shot-2023-01-30-at-4.51.29-PM.png" data-mid="166703786" border="0" src="https://freight.cargo.site/w/948/i/20e67bd38e611bbf57d77c535c77fa4b1fc492270abfdc2dc86bab91e4d177cb/Screen-Shot-2023-01-30-at-4.51.29-PM.png" /> <img width="950" height="1188" width_o="950" height_o="1188" data-src="https://freight.cargo.site/t/original/i/3473659c823c65ab5fed333c123541878b630bed2630b26f6c39193999b8f589/Screen-Shot-2023-01-30-at-4.52.45-PM.png" data-mid="166703856" border="0" src="https://freight.cargo.site/w/950/i/3473659c823c65ab5fed333c123541878b630bed2630b26f6c39193999b8f589/Screen-Shot-2023-01-30-at-4.52.45-PM.png" /> https://chelseatadros.com/CORN Fri, 27 Jan 2023 23:12:33 +0000 portfolio https://chelseatadros.com/CORN GROWING CORN IN YOUR LOS ANGELES BACKYARD 🌻&nbsp;USDA ZONE 10A&nbsp;🌻 I cleared the plot where my corn will grow,&nbsp; amended the soil with plenty of compost, and let the micro-organisms get to work. After some rain, I planted 4 rows 1 foot apart, creating a “block” of corn. I ran a hose from the upper backyard down to the lower portion. Once the seeds sprouted and were at least 4 inches tall, I side dressed the plants with a high Nitrogen fertilizer. I also built a small fence, after a coyote dragged his kill through my plot and unknowingly damaged half my seedlings. Once silks formed on the ears, I fertilized once a week, and hand pollinated the silks to ensure even cob development. <img width="902" height="1192" width_o="902" height_o="1192" data-src="https://freight.cargo.site/t/original/i/4ca079fbc2f903961ba7baaee163e7be0644e54056cc474cfb569e5b8895ee72/Screen-Shot-2021-11-17-at-9.48.23-AM.png" data-mid="169106144" border="0" src="https://freight.cargo.site/w/902/i/4ca079fbc2f903961ba7baaee163e7be0644e54056cc474cfb569e5b8895ee72/Screen-Shot-2021-11-17-at-9.48.23-AM.png" /> https://chelseatadros.com/NIKE Fri, 27 Jan 2023 23:12:33 +0000 portfolio https://chelseatadros.com/NIKE NIKE NIKE&nbsp; &nbsp;—&nbsp; &nbsp;NEW YORK CITY PARKS &amp; RECREATIONHOW DO WE TELL THE STORY OF NEW YORK CITY PARKS AND THE PEOPLE WHO MAKE THEM POSSIBLE? <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/e1fc2a27951523209881d04fe425ec300dd1352facd7513dd3abef7817cfc7c2/ezgif-2-6027fcfb1e.gif" data-mid="166394417" border="0" src="https://freight.cargo.site/w/600/i/e1fc2a27951523209881d04fe425ec300dd1352facd7513dd3abef7817cfc7c2/ezgif-2-6027fcfb1e.gif" /> Challenge Nike challenged us to launch the Nike x NYC Parks &amp; Rec collection by empowering New Yorkers to join forces through the power of sport and show the impact of their parks.Approach From hoops and handball to skating and chess, there are endless tales of Legendary athletes who’ve dominated NYC Parks. Less heralded, however, are the Parks &amp; Rec staff members that maintain these playgrounds on a daiy basis.In parks across the city, we celebrated both the heroes on the field and staff members that make it possible. They work so we can play.Execution We partnered with 5 different New York filmmakers to create 5 different films that tell the real stories of staff members and playground heroes through the parks and communities they call home. Creative + Content Strategy <img width="584" height="582" width_o="584" height_o="582" data-src="https://freight.cargo.site/t/original/i/3708c780e08e4953f81f8501625acd63f44d30eb37b0330fade8195a9f1fc647/Screen-Shot-2023-01-25-at-3.55.18-PM.png" data-mid="166394688" border="0" src="https://freight.cargo.site/w/584/i/3708c780e08e4953f81f8501625acd63f44d30eb37b0330fade8195a9f1fc647/Screen-Shot-2023-01-25-at-3.55.18-PM.png" /> <img width="583" height="585" width_o="583" height_o="585" data-src="https://freight.cargo.site/t/original/i/5a7b7abab11814a8fdd64fea792d7c495f4dc1ec193b4c003aa2715e0089a560/Screen-Shot-2023-01-27-at-3.37.47-PM.png" data-mid="166394691" border="0" src="https://freight.cargo.site/w/583/i/5a7b7abab11814a8fdd64fea792d7c495f4dc1ec193b4c003aa2715e0089a560/Screen-Shot-2023-01-27-at-3.37.47-PM.png" /> <img width="584" height="583" width_o="584" height_o="583" data-src="https://freight.cargo.site/t/original/i/76334def890cb18fb7e1c53d6cf9ff7705ba2eb556c30b239a94f95ddf3135e8/Screen-Shot-2023-01-25-at-3.57.17-PM.png" data-mid="166394692" border="0" src="https://freight.cargo.site/w/584/i/76334def890cb18fb7e1c53d6cf9ff7705ba2eb556c30b239a94f95ddf3135e8/Screen-Shot-2023-01-25-at-3.57.17-PM.png" /> <img width="583" height="583" width_o="583" height_o="583" data-src="https://freight.cargo.site/t/original/i/218abc2c1d578caf29cbf5e5821ff7c44f6a8e5d5496191341fc2ce30b54038c/Screen-Shot-2023-01-25-at-3.56.30-PM.png" data-mid="166394689" border="0" src="https://freight.cargo.site/w/583/i/218abc2c1d578caf29cbf5e5821ff7c44f6a8e5d5496191341fc2ce30b54038c/Screen-Shot-2023-01-25-at-3.56.30-PM.png" />